ERGs Don't Need To Be Built Alone

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EQ ERG Rules of Success by EQ Community LLC

Employee Resources Group (ERG) Building

Maintain a Successful Employee Resource Group

Save time

Gain access to relevant content and resources to distribute internally

Develop a real ERG strategy

Learn best practices from members & peers

Access to ERG experts

Dedicated community host to build your employer's brand together

Build Employer Branding

Show people how inclusive you are

Exclusive Networking Invitations

Access to exclusive roundtable events with community members & experts.

Build your Talent Pipeline Generate referrals

Post your roles within the community, build your pipeline

How does a guided ERG work at EQ?

Let's give you a quick step-by-step guide!

Community Onboarding

EQ will assign your own community manager to onboard you & plan your content strategy with you.

Increase your reach & engage

Then, we create your EQ room and invite your DE&I company ambassadors! It is a place to display your commitment to DE&I.

Build spaces for inclusivity

It's time to post exclusive opportunities to our subscribers. We will work to engage prospective hires to build a pipeline of talent for you.

Increase Reach & Employer brand

Announce company room to the community members' press release together across EQ subscribers.

ERG builders

Building your DE&I employer brand together

EQ

ERG BUILDER

Host up to 1,000 users

Assigned ERG Strategist
Branded private space in EQ community
Content strategy training related to your ERG
Cross platform networking
Access to EQ community events
Monthly sponsored event opportunities
5 employee seats (more available on request)

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Let’s make sure you have what you need!

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Steal The EQ's ERG 20+ Insights (Dos & Don'ts) - Non Ordered. Tag our social if found it useful and we will respond @eqmembers (twitter) @Eqcommunity(linkedin)

DD don't post random news links
Although they can be the easiest thing to go to, but what it does is takes away from the important things. If there is a compelling news story post it along with your point of view
DO to be success you need a dedicated manager (strategist)
You want to be able to collect the dots to connect the dots
The metric should not be how long they stay, it should be how often they frequent
It doesn't have to be daily, but they should be able to dip in at any time to get some value
DO have a clear purpose and clear values
What results do you want people to get from it.
Internal mobility
professional development
improving the brand. Feel-Good Factor (TM)
What does proper engagement look like
DO ask but don't expect people to contribute
Some people are naturally introverted. Some people are just following and still receiving value
DO highlight members and achievements in your community
This shows both individual and company progress. This generates that feel-good factor
DO ask thoughtful questions that people can answer in under 6 seconds
As the moderator you should think through your questions but people shouldn't have to think through their answers
DO be consistent
Let people know to expect it not to be quiet
DO where possible virtual and in-person events
In-person events build bonds that drive engagement that will lead to retention in your community
DO make sure that you have more than one person model what you will like to see in the community
This makes it easy to replicate the expected behaviors
DO ask the community for feedback when making meaningful decisions about the community itself.
DO poll the community to ensure they feel included in decisions you may take and garner important and unexpected insights
DO ensure that people use their real name and profile picture
This humanizes the experience. People want to be seen and people want to see people.
DO share stories
Example: success stories, challenges, experiences that you've overcome. All stories bring insights with them
DO think of your ERG as a community, it is NOT FOR THE COMPANY. It is NOT A BOX TICKING EXERCISE. It is for the EMPLOYEES. If you make it anything but, people will see through it and it will hurt your brand
Seek out unknown champions. They can create a lot of energy in the community that will generate momentum
Think about not what people do, but what people feel when they step into the community
You want people to feel good instead of feeling a little bit dirty (as in other socials)
Have some consistent events that people look forward to. Have a forward looking calendar with events people want to be part of. Don't plan last minute
DO make sure the executives have visibility about what goes on in the ERG.
The ERG should be run by people that are experts of facilitating conversations. There is a lot of responsibility that goes into running the ERG. Hosting your community is the same as hosting the party. Those that want to be at the party might not want to host the party
Have incentives within the community. Think about how to make the community not only valuable but fun. Fun is underrated.
Although difficult to do and measure. Think about tangible results. Write down goals and share them on a monthly basis.
Ensure that the balance of power is evenly distributed. The purpose of the community is so that everyone has a voice. Your leader's job is to facilitate.